American Values: Ding Dong School was replaced by The Price is Right


Ding Dong School, which I thought had the magic mirror until today, and certainly watched, was a much more serious enterprise than I realized. It was created to be a literal pre-school. At the end of the show, Miss Frances asked the children to bring their mothers to the set where she would tell them about the lessons and let them know what (mostly art) supplies were needed for subsequent shows.

It was cancelled after four years and replaced by a show that was bound for infinite success, The Price is Right. It seems to me to be an absolutely perfect expression of the essence of American culture.

You can almost hear the management saying, "The best education for pre-school children is about the joy of knowing how much things cost and reveling in the thrill of the only worthwhile thing in America, consumer goods made by our advertisers!!"

That a public interest education show was specifically replaced by a show run favor of a show length commercial, tarted up as an intellectual exercise that could only be won by people whose main skill was shopping is just too 'on point' to bear.

But this isn't the most emblematic thing. Miss Frances had a veto over advertisers. The reason the show was cancelled is that she would not allow the show to be used to advertise BB Guns.

Childhood education eliminated because it did not promote gun love and replaced by a showcase of "shopping skills". America in a nutshell.




https://en.wikipedia.org/wiki/Ding_Dong_School