I don't know how the AI revolution is going to play out. It was obvious from the start that it was going to make the phrase, "seeing is believing" false and that the flood of bullshit words we already endure will become overwhelming. The speed and efficiency make the ability to be a slick, deceptive political messaging available to everyone.
The knuckleheads want to add a label to AI stuff. Fine, I suppose, but that's just a way to give them permission to use it. Once the label is on, it will stop people from being deceived about as much as putting a label on cigarettes stopped smoking.
Me?, I recommend taking away free speech rights from AI generated everything and, if you use AI at all, your speech is subject to enhanced legal jeopardy for libel, fraud, etc.